Survey question: "Did you experience that your impression of a brand, business, or product became worse due to the content of a video advertisement that you watched?"
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Share of people with worsened impressions due to online video advertising Japan 2020
According to a survey conducted in December 2020, close to ** percent of the respondents in Japan stated that they had experienced that their impression of a brand, business, or product worsened due to the content of an online video advertisement. An additional **** percent answered that they sometimes experienced that. At the same time, more than half of the respondents rarely or never experienced such a change in impression.
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Neo Marketing. (January 14, 2021). Share of people whose impression of a brand, business, or product worsened due to online video advertisements in Japan as of December 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1246533/japan-share-people-worsened-impression-online-video-advertisements/
Neo Marketing. "Share of people whose impression of a brand, business, or product worsened due to online video advertisements in Japan as of December 2020." Chart. January 14, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1246533/japan-share-people-worsened-impression-online-video-advertisements/
Neo Marketing. (2021). Share of people whose impression of a brand, business, or product worsened due to online video advertisements in Japan as of December 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1246533/japan-share-people-worsened-impression-online-video-advertisements/
Neo Marketing. "Share of People Whose Impression of a Brand, Business, or Product Worsened Due to Online Video Advertisements in Japan as of December 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jan 2021, /statistics/1246533/japan-share-people-worsened-impression-online-video-advertisements/
Neo Marketing, Share of people whose impression of a brand, business, or product worsened due to online video advertisements in Japan as of December 2020 ÌÇÐÄÆƽâ°æ, /statistics/1246533/japan-share-people-worsened-impression-online-video-advertisements/ (last visited July 31, 2026)
Share of people whose impression of a brand, business, or product worsened due to online video advertisements in Japan as of December 2020 [Graph], Neo Marketing, January 14, 2021. [Online]. Available: /statistics/1246533/japan-share-people-worsened-impression-online-video-advertisements/
