among professionals employed full time in marketing and/or advertising
Supplementary notes
Survey conducted in the United States, United Kingdom, Canada, Australia, and Singapore. 100 respondents surveyed in each country.
Survey type not specified at source.
Question phrased by source as follows: "How do you expect advertising spend on podcasts to change over the next five years?"
Citation formats
Share of marketers expecting podcast ad spend to increase worldwide 2023, by country
During a survey conducted in September and October 2023 among marketers in the United States, United Kingdom, Canada, Australia, and Singapore, ** percent of respondents said they expected podcast advertising spending to grow over the following five years. The share was highest in Australia and Canada, with ** percent of respondents in each country forecasting an increase in podcast ad spending.
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Acast. (February 1, 2024). Share of marketers expecting podcast ad spending to increase over the next five years in selected countries worldwide as of October 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1469487/marketers-expecting-podcast-ad-spend-growth-worldwide/
Acast. "Share of marketers expecting podcast ad spending to increase over the next five years in selected countries worldwide as of October 2023." Chart. February 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1469487/marketers-expecting-podcast-ad-spend-growth-worldwide/
Acast. (2024). Share of marketers expecting podcast ad spending to increase over the next five years in selected countries worldwide as of October 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1469487/marketers-expecting-podcast-ad-spend-growth-worldwide/
Acast. "Share of Marketers Expecting Podcast Ad Spending to Increase over The next Five Years in Selected Countries Worldwide as of October 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2024, /statistics/1469487/marketers-expecting-podcast-ad-spend-growth-worldwide/
Acast, Share of marketers expecting podcast ad spending to increase over the next five years in selected countries worldwide as of October 2023 ÌÇÐÄÆƽâ°æ, /statistics/1469487/marketers-expecting-podcast-ad-spend-growth-worldwide/ (last visited July 24, 2026)
Share of marketers expecting podcast ad spending to increase over the next five years in selected countries worldwide as of October 2023 [Graph], Acast, February 1, 2024. [Online]. Available: /statistics/1469487/marketers-expecting-podcast-ad-spend-growth-worldwide/
