In 2022, social media attracted the highest spending among digital advertising formats in Peru: *** million U.S. dollars. The figure included video ads on social media platforms. Search engine marketing (SEM) and display/banners followed, attracting ** and ** million dollars, respectively. Overall, Peru's online ad spending surpassed *** million U.S. dollars that year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IAB Peru. (March 13, 2024). Digital advertising spending in Peru in 2023, by format (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1126755/digital-ad-revenue-peru-format/
IAB Peru. "Digital advertising spending in Peru in 2023, by format (in million U.S. dollars)." Chart. March 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1126755/digital-ad-revenue-peru-format/
IAB Peru. (2024). Digital advertising spending in Peru in 2023, by format (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1126755/digital-ad-revenue-peru-format/
IAB Peru. "Digital Advertising Spending in Peru in 2023, by Format (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Mar 2024, /statistics/1126755/digital-ad-revenue-peru-format/
IAB Peru, Digital advertising spending in Peru in 2023, by format (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1126755/digital-ad-revenue-peru-format/ (last visited July 20, 2026)
Digital advertising spending in Peru in 2023, by format (in million U.S. dollars) [Graph], IAB Peru, March 13, 2024. [Online]. Available: /statistics/1126755/digital-ad-revenue-peru-format/
