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Change in marketing project requests worldwide due to the coronavirus outbreak in 2nd and 3rd quarters 2020, by discipline

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Source

Release date

October 2020

Region

Worldwide

Survey time period

Q2 and Q3 2020

Special properties

based on requests made on source platfrom; broader metrics may vary

Citation formats

COVID-19 impact on marketing projects requests growth worldwide 2020, by discipline

Published by ÌÇÐÄÆƽâ°æ Research Department, May 6, 2021
In the second quarter of 2020, due to the coronavirus outbreak, businesses around the world quickly reacted to the crisis and cut marketing costs. Unsurprisingly, movies, public relations and advertising in general were the services which saw some of the highest declines in requests compared to the first quarter of 2020; requests for event marketing decreased by close to ** percent at that time. In the third quarter of 2020 the industry started seeing more movement - events experienced a ** percent growth, while e-commerce marketing grew by ** percent, all in response to altered channel and media usage among consumers in lockdowns.
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Topics

Coronavirus impact on advertising worldwideCoronavirus impact on global media consumptionCoronavirus: impact on online usage in the U.S.Coronavirus: impact on the retail industry worldwideCoronavirus (COVID-19): impact on e-commerce in the U.S.
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