Expected change in marketing budgets influenced by the coronavirus pandemic according to industry professionals in the United States as of March 2020, by channel
Characteristic
Increase
Decrease
Not affected
SEO
24%
38%
39%
Content
23%
44%
33%
Video
31%
35%
34%
Paid digital ads
31%
38%
31%
Broadcast
28%
34%
38%
Print
23%
45%
31%
Physical events
11%
72%
17%
PR and communications
21%
42%
38%
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In a March 2020 survey of marketing professionals in the United States, it was found that the coronavirus pandemic has already started influencing their budget decisions. According to 44 percent of respondents their content marketing budget would decrease in the near future, 42 percent said the same about investments in print and 72 percent indicated spending less on physical events. At the same time 31 percent said their video and pad digital ad budgets would grow this year.
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Wyzowl. (March 20, 2020). Expected change in marketing budgets influenced by the coronavirus pandemic according to industry professionals in the United States as of March 2020, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1107681/change-in-marketing-budgets-covid19-us-by-channel/
Wyzowl. "Expected change in marketing budgets influenced by the coronavirus pandemic according to industry professionals in the United States as of March 2020, by channel." Chart. March 20, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1107681/change-in-marketing-budgets-covid19-us-by-channel/
Wyzowl. (2020). Expected change in marketing budgets influenced by the coronavirus pandemic according to industry professionals in the United States as of March 2020, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1107681/change-in-marketing-budgets-covid19-us-by-channel/
Wyzowl. "Expected Change in Marketing Budgets Influenced by The Coronavirus Pandemic According to Industry Professionals in The United States as of March 2020, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Mar 2020, /statistics/1107681/change-in-marketing-budgets-covid19-us-by-channel/
Wyzowl, Expected change in marketing budgets influenced by the coronavirus pandemic according to industry professionals in the United States as of March 2020, by channel ÌÇÐÄÆƽâ°æ, /statistics/1107681/change-in-marketing-budgets-covid19-us-by-channel/ (last visited July 31, 2026)
Expected change in marketing budgets influenced by the coronavirus pandemic according to industry professionals in the United States as of March 2020, by channel [Graph], Wyzowl, March 20, 2020. [Online]. Available: /statistics/1107681/change-in-marketing-budgets-covid19-us-by-channel/
