Private label products purchase behavior US 2020| ��ƽ��

Private label product purchase behavior of consumers in the United States in selected years between 2012 and 2020

Characteristic	2012	2017	2020
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Release date

October 2020

More information

Region

United States

Survey time period

2012 to 2020

Number of respondents

1,202*

Age group

18 years and older

Supplementary notes

* April 2012: 1,207 respondents.
April 2017: 1,285 respondents.
May 2020: 1,202 respondents.
The original question was phrased by the source as follows: "When doing routine shopping, which statement about store/private label brands best describes you?"

Citation formats

A survey investigated the purchasing behavior regarding private label products among U.S. consumers in 2012, 2017, and 2020. The percentage of consumers who purchased this category of products but were likely to switch back to name brands declined dramatically from ** percent in 2012 to ** percent in 2020.

Attitude towards private-labeled products changes due to Covid-19

The coronavirus outbreak and pandemic changed the attitude of consumers towards private-labeled products. According to a survey, ** percent of respondents believed that there had been a positive shift of opinion in favor of private labeled products, while ** percent saw no change.

The rise of private label products

Overall, 2020 saw a general increase in the sales value of private-label products in the United States, especially in sectors like consumer goods (**** percent) and food and drinks (**** percent). This trend slowed down in the 13 weeks before September 2020 but managed to keep the number positive. If considering the 52 weeks ending September 2020, the private label accounted for ** percent of retail sales value generated by consumer goods in the United States.