U.S. consumers who shop online at least once a year
Supplementary notes
* The source explains that at least 1 in 3 consumers (of the total surveyed) planned to shop deals at other retailers during the event.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Citation formats
Share of U.S. shoppers planning to shop at other retailers during Prime Day 2021
Among the U.S. consumers that were planning to shop deals at retailers other than Amazon during Prime Day in June 2021, about 54 percent intended to shop at Walmart. Many shoppers in the United States had also planned to visit Target or Best Buy during the event.
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Profitero. (June 21, 2021). If you intend to buy from other retailers besides Amazon during Prime Day, where are you planning to shop? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1246282/share-of-us-shoppers-planning-to-shop-at-other-retailers-during-prime-day/
Profitero. "If you intend to buy from other retailers besides Amazon during Prime Day, where are you planning to shop?." Chart. June 21, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1246282/share-of-us-shoppers-planning-to-shop-at-other-retailers-during-prime-day/
Profitero. (2021). If you intend to buy from other retailers besides Amazon during Prime Day, where are you planning to shop?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1246282/share-of-us-shoppers-planning-to-shop-at-other-retailers-during-prime-day/
Profitero. "If You Intend to Buy from Other Retailers besides Amazon during Prime Day, Where Are You Planning to Shop?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jun 2021, /statistics/1246282/share-of-us-shoppers-planning-to-shop-at-other-retailers-during-prime-day/
Profitero, If you intend to buy from other retailers besides Amazon during Prime Day, where are you planning to shop? ÌÇÐÄÆƽâ°æ, /statistics/1246282/share-of-us-shoppers-planning-to-shop-at-other-retailers-during-prime-day/ (last visited August 05, 2026)
If you intend to buy from other retailers besides Amazon during Prime Day, where are you planning to shop? [Graph], Profitero, June 21, 2021. [Online]. Available: /statistics/1246282/share-of-us-shoppers-planning-to-shop-at-other-retailers-during-prime-day/
