The question was originally stated by the source as: "When thinking about the following, are you spending more, less, or about the same as you were at the start of this year? - Buying private or store label products"
Citation formats
U.S. consumers' store brand product spending change as of 2024, by income
As of 2024, of Americans across all incomes were spending more on private labels as they were previously. Even among high earners, meaning those with an income higher than ** U.S. dollars, only *** percent were spending less on store brands than before.Â
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Ipsos. (June 30, 2025). Change in private label product spending behavior of consumers in the United States as of 2024, by income [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1070200/private-label-product-purchase-behavior-by-income-us/
Ipsos. "Change in private label product spending behavior of consumers in the United States as of 2024, by income." Chart. June 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1070200/private-label-product-purchase-behavior-by-income-us/
Ipsos. (2025). Change in private label product spending behavior of consumers in the United States as of 2024, by income. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1070200/private-label-product-purchase-behavior-by-income-us/
Ipsos. "Change in Private Label Product Spending Behavior of Consumers in The United States as of 2024, by Income." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2025, /statistics/1070200/private-label-product-purchase-behavior-by-income-us/
Ipsos, Change in private label product spending behavior of consumers in the United States as of 2024, by income ÌÇÐÄÆƽâ°æ, /statistics/1070200/private-label-product-purchase-behavior-by-income-us/ (last visited July 24, 2026)
Change in private label product spending behavior of consumers in the United States as of 2024, by income [Graph], Ipsos, June 30, 2025. [Online]. Available: /statistics/1070200/private-label-product-purchase-behavior-by-income-us/
