The majority of consumers in Japan purchased private label products at least once a month, as revealed in a survey conducted in **. The largest share of respondents, around **** percent, bought private branded products around ** times per month.
Private label consumer products are commonly distributed by supermarkets and convenience stores under store brands in Japan.
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PR Times. (December 28, 2022). Frequency of buying private label products in Japan as of October 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1363051/japan-frequency-purchase-private-label-product/
PR Times. "Frequency of buying private label products in Japan as of October 2022." Chart. December 28, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1363051/japan-frequency-purchase-private-label-product/
PR Times. (2022). Frequency of buying private label products in Japan as of October 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1363051/japan-frequency-purchase-private-label-product/
PR Times. "Frequency of Buying Private Label Products in Japan as of October 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Dec 2022, /statistics/1363051/japan-frequency-purchase-private-label-product/
PR Times, Frequency of buying private label products in Japan as of October 2022 ÌÇÐÄÆƽâ°æ, /statistics/1363051/japan-frequency-purchase-private-label-product/ (last visited July 15, 2026)
Frequency of buying private label products in Japan as of October 2022 [Graph], PR Times, December 28, 2022. [Online]. Available: /statistics/1363051/japan-frequency-purchase-private-label-product/
