The question was the stated by the source as: "Private label products are manufactured by a third party but sold under a retailer's brand name, sometimes also called store brands. Thinking about private label goods, to what extent do you agree or disagree with the following statements?(Agree Summary)"
Citation formats
U.S. consumer attitudes to store brands as of 2025
As of 2025, ** percent of U.S. consumers stated that they believed rivate label products to be just as good as brand-name products. And another ** percent were buying more store brands than they did the previous year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Ipsos. (June 30, 2025). Attitudes of consumers towards private label products compared to national brands in the United States as of 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1070137/attitudes-of-consumers-towards-private-label-products-us/
Ipsos. "Attitudes of consumers towards private label products compared to national brands in the United States as of 2025." Chart. June 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1070137/attitudes-of-consumers-towards-private-label-products-us/
Ipsos. (2025). Attitudes of consumers towards private label products compared to national brands in the United States as of 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1070137/attitudes-of-consumers-towards-private-label-products-us/
Ipsos. "Attitudes of Consumers towards Private Label Products Compared to National Brands in The United States as of 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2025, /statistics/1070137/attitudes-of-consumers-towards-private-label-products-us/
Ipsos, Attitudes of consumers towards private label products compared to national brands in the United States as of 2025 ÌÇÐÄÆƽâ°æ, /statistics/1070137/attitudes-of-consumers-towards-private-label-products-us/ (last visited July 30, 2026)
Attitudes of consumers towards private label products compared to national brands in the United States as of 2025 [Graph], Ipsos, June 30, 2025. [Online]. Available: /statistics/1070137/attitudes-of-consumers-towards-private-label-products-us/
