TopValu was the most recognized private label-brand in Japan as revealed in a survey conducted in December 2024. Owned by Aeon and mainly distributed through its subsidiaries in Japan, TopValu was recognized by **** percent of respondents. Seven & i Holdings' Seven Premium brand followed as the second most recognized label, with products of the store brand being distributed in 7-Eleven convenience stores in Japan.
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Freeasy. (January 29, 2025). Distribution of brand recognition of major private brands in Japan as of December 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1362903/japan-awareness-major-private-brands/
Freeasy. "Distribution of brand recognition of major private brands in Japan as of December 2024." Chart. January 29, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1362903/japan-awareness-major-private-brands/
Freeasy. (2025). Distribution of brand recognition of major private brands in Japan as of December 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1362903/japan-awareness-major-private-brands/
Freeasy. "Distribution of Brand Recognition of Major Private Brands in Japan as of December 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Jan 2025, /statistics/1362903/japan-awareness-major-private-brands/
Freeasy, Distribution of brand recognition of major private brands in Japan as of December 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1362903/japan-awareness-major-private-brands/ (last visited July 23, 2026)
Distribution of brand recognition of major private brands in Japan as of December 2024 [Graph], Freeasy, January 29, 2025. [Online]. Available: /statistics/1362903/japan-awareness-major-private-brands/