Original survey question: "What proportion of your current regular shopping basket consists of private label products in total compared to branded products?"
There were 1,000 survey respondents per country apart from the UK, where 2,000 consumers were surveyed.
Figures may not total 100 percent due to rounding.
Citation formats
Private label product share in shopping baskets worldwide 2024
According to the International Shopper Study, which surveyed consumers in countries in ***, respondents in France were the most likely to purchase almost exclusively private labels. Respondents from the United States were the least likely to exclusively shop for private label products.
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Simon-Kucher & Partners. (March 10, 2025). Share of private label products in shopping baskets in select countries worldwide in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1609104/private-label-share-in-global-shopping-baskets/
Simon-Kucher & Partners. "Share of private label products in shopping baskets in select countries worldwide in 2024." Chart. March 10, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1609104/private-label-share-in-global-shopping-baskets/
Simon-Kucher & Partners. (2025). Share of private label products in shopping baskets in select countries worldwide in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1609104/private-label-share-in-global-shopping-baskets/
Simon-Kucher & Partners. "Share of Private Label Products in Shopping Baskets in Select Countries Worldwide in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Mar 2025, /statistics/1609104/private-label-share-in-global-shopping-baskets/
Simon-Kucher & Partners, Share of private label products in shopping baskets in select countries worldwide in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1609104/private-label-share-in-global-shopping-baskets/ (last visited July 22, 2026)
Share of private label products in shopping baskets in select countries worldwide in 2024 [Graph], Simon-Kucher & Partners, March 10, 2025. [Online]. Available: /statistics/1609104/private-label-share-in-global-shopping-baskets/
