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Most common actions taken after obtaining product and service information through media in Japan as of February 2021

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Source

Release date

March 2021

Region

Japan

Survey time period

February 10 to 12, 2021

Number of respondents

1,000 respondents

Age group

20-69 years

Special properties

multiple answers allowed

Method of interview

Online survey

Citation formats

Impact of media coverage on shopping behavior in Japan 2021

Published by
F. Watty,
Mar 24, 2021
According to a survey conducted in February 2021 in Japan, almost ** percent of respondents stated that they commonly look up products and services after obtaining information on them through media. Around half claimed that they would make purchases after seeing something advertised in media.
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