excludes Hong Kong; includes digital (desktop/laptop and mobile nonvoice) and traditional (print magazines and newspapers, radio and TV)
Supplementary notes
*Estimate.
According to the source, time spent per medium refers to the overall time spent with that medium, regardless of multitasking. For example, one hour of multitasking on desktop/laptop while watching TV is counted as one hour for TV and one hour for desktop/laptop.
Citation formats
Change in media usage time in China from 2018-2022, by type
In 2019, the digital media usage time in China increased by *** percent compared to the previous year, whereas traditional media usage time decreased by *** percent. That year, Chinese adults spent on average about *** hours and ** minutes on all media everyday.
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LinkedIn. (May 10, 2020). Annual growth rate of media usage time in China in 2018 and 2019 with a forecast until 2022, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1155443/china-digital-and-traditional-media-usage-time-growth-rate-by-category/
LinkedIn. "Annual growth rate of media usage time in China in 2018 and 2019 with a forecast until 2022, by type." Chart. May 10, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1155443/china-digital-and-traditional-media-usage-time-growth-rate-by-category/
LinkedIn. (2020). Annual growth rate of media usage time in China in 2018 and 2019 with a forecast until 2022, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1155443/china-digital-and-traditional-media-usage-time-growth-rate-by-category/
LinkedIn. "Annual Growth Rate of Media Usage Time in China in 2018 and 2019 with a Forecast until 2022, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 May 2020, /statistics/1155443/china-digital-and-traditional-media-usage-time-growth-rate-by-category/
LinkedIn, Annual growth rate of media usage time in China in 2018 and 2019 with a forecast until 2022, by type ÌÇÐÄÆƽâ°æ, /statistics/1155443/china-digital-and-traditional-media-usage-time-growth-rate-by-category/ (last visited July 28, 2026)
Annual growth rate of media usage time in China in 2018 and 2019 with a forecast until 2022, by type [Graph], LinkedIn, May 10, 2020. [Online]. Available: /statistics/1155443/china-digital-and-traditional-media-usage-time-growth-rate-by-category/
