Original question: "Do you desire to purchase new products before others?"
Sample size of age groups: 20 to 29 years:Â n=283 30 to 39 years: n=378 40 to 49 years: n=533 50 to 59 years: n=514 60 to 69 years: n=616 70 to 74 years: n=226
Citation formats
Importance of early access to consumer products in Japan 2023, by age
According to a survey conducted in August 2023 in Japan, ** percent of respondents aged 20 to 29 years indicated that they would prefer early access to new products. In contrast, the age group of ** to ** showed the least interest in early adoption of new product launches, with only *** percent of responses.
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NLI Research Institute. (January 19, 2024). Share of consumers caring about being early adopters of new products in Japan as of August 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1453700/japan-importance-of-being-early-product-adopter-by-age/
NLI Research Institute. "Share of consumers caring about being early adopters of new products in Japan as of August 2023, by age group." Chart. January 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1453700/japan-importance-of-being-early-product-adopter-by-age/
NLI Research Institute. (2024). Share of consumers caring about being early adopters of new products in Japan as of August 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1453700/japan-importance-of-being-early-product-adopter-by-age/
NLI Research Institute. "Share of Consumers Caring about Being Early Adopters of New Products in Japan as of August 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jan 2024, /statistics/1453700/japan-importance-of-being-early-product-adopter-by-age/
NLI Research Institute, Share of consumers caring about being early adopters of new products in Japan as of August 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1453700/japan-importance-of-being-early-product-adopter-by-age/ (last visited August 02, 2026)
Share of consumers caring about being early adopters of new products in Japan as of August 2023, by age group [Graph], NLI Research Institute, January 19, 2024. [Online]. Available: /statistics/1453700/japan-importance-of-being-early-product-adopter-by-age/
