| Characteristic | Yes | No | I do not know what this means |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2023
More information
Region
Singapore
Survey time period
May 11 to 31, 2023
Number of respondents
4,481 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer?"
Figures have been rounded
The survey was conducted among respondents of the following age groups:
16-24 years: 793 respondents
25-34 years: 1,650 respondents
35-44 years: 1,332 respondents
45-54 years: 518 respondents
55 and older: 188 respondents
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