According to a survey on social media influencers conducted by in May 2023, ** percent of Indonesian respondents stated that Instagram influencers were the type of influencer whose endorsed products they would purchase. The same survey found that the majority of Indonesian respondents followed at least one influencer on social media.
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Rakuten Insight. (June 12, 2023). Type of influencers whose endorsed products were purchased by consumers in Indonesia as of May 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/
Rakuten Insight. "Type of influencers whose endorsed products were purchased by consumers in Indonesia as of May 2023." Chart. June 12, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/
Rakuten Insight. (2023). Type of influencers whose endorsed products were purchased by consumers in Indonesia as of May 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/
Rakuten Insight. "Type of Influencers Whose Endorsed Products Were Purchased by Consumers in Indonesia as of May 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 12 Jun 2023, /statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/
Rakuten Insight, Type of influencers whose endorsed products were purchased by consumers in Indonesia as of May 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/ (last visited August 01, 2026)
Type of influencers whose endorsed products were purchased by consumers in Indonesia as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: /statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/