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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2023
More information
Region
Malaysia
Survey time period
May 11 to 31, 2023
Number of respondents
9,422 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
The survey question was: "Would you purchase a product that is a collaboration between a brand an an influencer?"
Figures have been rounded
Age group breakdowns:
16-24 years: 1,937 respondents
25-34 years: 3,490 respondents
35-44 years: 1,869 respondents
45-54 years: 552 respondents
55+ years: 229 respondents
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