Includes advertising that appears on desktop and laptop computers
as well as mobile phones, tablets and other internet-connected devices,
and includes all the various formats of advertising on those platforms;
excludes SMS, MMS and P2P messaging-based advertising
Citation formats
Digital advertising spending share of total media ad spending in Singapore 2015-2020
This statistic shows the digital advertising spending share of total media ad spending in Singapore in 2015 and 2016 with a forecast to 2020. In 2020, the digital advertising spending share in Singapore is estimated to be approximately **** percent of total media ad spending.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IAB Singapore. (February 7, 2017). Digital advertising expenditure as a share of total media ad spending in Singapore from 2015 to 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/771568/digital-ad-spending-share-of-total-media-ad-spending-singapore/
IAB Singapore. "Digital advertising expenditure as a share of total media ad spending in Singapore from 2015 to 2020." Chart. February 7, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/771568/digital-ad-spending-share-of-total-media-ad-spending-singapore/
IAB Singapore. (2017). Digital advertising expenditure as a share of total media ad spending in Singapore from 2015 to 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/771568/digital-ad-spending-share-of-total-media-ad-spending-singapore/
IAB Singapore. "Digital Advertising Expenditure as a Share of Total Media Ad Spending in Singapore from 2015 to 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Feb 2017, /statistics/771568/digital-ad-spending-share-of-total-media-ad-spending-singapore/
IAB Singapore, Digital advertising expenditure as a share of total media ad spending in Singapore from 2015 to 2020 ÌÇÐÄÆƽâ°æ, /statistics/771568/digital-ad-spending-share-of-total-media-ad-spending-singapore/ (last visited July 28, 2026)
Digital advertising expenditure as a share of total media ad spending in Singapore from 2015 to 2020 [Graph], IAB Singapore, February 7, 2017. [Online]. Available: /statistics/771568/digital-ad-spending-share-of-total-media-ad-spending-singapore/
