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Share of affluent consumers purchasing luxury brands and services online in Europe, North America, and Asia in the 2nd quarter 2026, by device and gender

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Source

In cooperation with
Release date

July 2026

Region

North America, Asia, Europe

Survey time period

Q1 2026

Number of respondents

468 respondents*

Age group

18 years and older

Special properties

affluent and high net worth individuals

Supplementary notes

*165 respondents in Europe, 162 in North America, and 141 in Asia Pacific.

This question was phrased by the source as follows: "Within the past 12 months, how have you purchased luxury brands or services?".

Multiple answers were possible.

Citation formats

Online luxury shopping worldwide 2026, by device and gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 20, 2026

According to a survey from the first quarter of 2026, male affluent consumers in Europe, North America, and Asia Pacific mostly purchased their luxury goods via computers. Around **** percent of women had purchased luxury brands or services in the past year using desktops or laptops. For men, this share stood at ** percent.

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Topics

Luxury e-commerceGlobal personal luxury goods industryLuxury watch industryLuxury goods in EuropeGlobal prestige/luxury cosmetics
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