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Share of affluent consumers purchasing luxury brands and services online in Europe from first quarter 2025 to second quarter 2026, by device

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Source

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Release date

July 2026

Region

Europe

Survey time period

Q1 2025 to Q2 2026

Number of respondents

468 respondents*

Age group

18 years and older

Special properties

online purchases made within the past 12 months

Supplementary notes

Affluent consumers refer to high-net-worth individuals (HNWIs).

Multiple answers were possible.

*165 respondents in Europe, 162 in North America, and 141 in Asia Pacific.

Citation formats

Quarterly online luxury shopping in Europe 2026, by device

Published by
F. Watty,
Jul 21, 2026

In the second quarter of 2026, most European consumers, around ** percent, preferred to use computers to place online orders for luxury products or services. In addition, roughly ** percent of online consumers used mobile devices, while nearly ** percent used tablets.

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Statistics on " Luxury e-commerce in Europe "

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Other statistics that may interest you Luxury e-commerce in Europe

Overview

6

Leading channels & sites

7

Consumer behavior

6

Device distribution

5

Mobile shoppers

5

Spotlight: social commerce

5

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Topics

Luxury e-commerce in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)PradaE-commerce returns in Europe
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