In 2025, **** of European luxury shoppers preferred to buy online via their phones. In comparison, around ** percent of consumers opted to buy luxury goods in physical stores or via computer, and only **Â percent of those surveyed said they preferred to purchase via tablets.
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InternetRetailing. (May 30, 2025). Leading purchase channels for luxury goods in Europe in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1235046/luxury-shopping-channels-europe/
InternetRetailing. "Leading purchase channels for luxury goods in Europe in 2025." Chart. May 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1235046/luxury-shopping-channels-europe/
InternetRetailing. (2025). Leading purchase channels for luxury goods in Europe in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1235046/luxury-shopping-channels-europe/
InternetRetailing. "Leading Purchase Channels for Luxury Goods in Europe in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 May 2025, /statistics/1235046/luxury-shopping-channels-europe/
InternetRetailing, Leading purchase channels for luxury goods in Europe in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1235046/luxury-shopping-channels-europe/ (last visited July 25, 2026)
Leading purchase channels for luxury goods in Europe in 2025 [Graph], InternetRetailing, May 30, 2025. [Online]. Available: /statistics/1235046/luxury-shopping-channels-europe/
