Question: Would you be more or less likely to support a company if they did each of the following? Make a statement in support of Black Lives Matter, financially support Black lives Matter, or not address Black Lives Matter
Citation formats
Consumer support for companies addressing BLM movement in the U.S. 2020
Companies that financially support the Black Lives Matter movement were more likely to be supported by customers than those simply making a statement of support, or that do not address the issue, according to a survey from June 2020 conducted in the United States. Active brand invollvement was looked upon favorably by consumers, with 24 percent of Americans much more likely to support a company that contributed financially to the BLM movement.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Morning Consult. (July 13, 2020). Likeliness of supporting companies which take action related to the Black Lives Matter (BLM) movement in the United States as of June 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1143170/support-for-company-addressing-blm-usa/
Morning Consult. "Likeliness of supporting companies which take action related to the Black Lives Matter (BLM) movement in the United States as of June 2020." Chart. July 13, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1143170/support-for-company-addressing-blm-usa/
Morning Consult. (2020). Likeliness of supporting companies which take action related to the Black Lives Matter (BLM) movement in the United States as of June 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1143170/support-for-company-addressing-blm-usa/
Morning Consult. "Likeliness of Supporting Companies Which Take Action Related to The Black Lives Matter (Blm) Movement in The United States as of June 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jul 2020, /statistics/1143170/support-for-company-addressing-blm-usa/
Morning Consult, Likeliness of supporting companies which take action related to the Black Lives Matter (BLM) movement in the United States as of June 2020 ÌÇÐÄÆƽâ°æ, /statistics/1143170/support-for-company-addressing-blm-usa/ (last visited July 29, 2026)
Likeliness of supporting companies which take action related to the Black Lives Matter (BLM) movement in the United States as of June 2020 [Graph], Morning Consult, July 13, 2020. [Online]. Available: /statistics/1143170/support-for-company-addressing-blm-usa/
