During a June 2020 survey conducted in the United States, respondents were asked about their potential support for companies who took action to combat racism. Survey participants under 35 years old were largely in favor of corporate changes to combat racism, with 40 percent of them much more likely to support a company if it took such action. Conversely, 23 percent of respondents aged 65 and over were of the same opinion.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Morning Consult. (July 13, 2020). Share of adults more likely to support a company if it took action to combat racism in the United States as of June 2020, by age group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/1143089/support-for-company-combat-racism-usa-age-group/
Morning Consult. "Share of adults more likely to support a company if it took action to combat racism in the United States as of June 2020, by age group." Chart. July 13, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/1143089/support-for-company-combat-racism-usa-age-group/
Morning Consult. (2020). Share of adults more likely to support a company if it took action to combat racism in the United States as of June 2020, by age group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/1143089/support-for-company-combat-racism-usa-age-group/
Morning Consult. "Share of Adults More Likely to Support a Company If It Took Action to Combat Racism in The United States as of June 2020, by Age Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 Jul 2020, /statistics/1143089/support-for-company-combat-racism-usa-age-group/
Morning Consult, Share of adults more likely to support a company if it took action to combat racism in the United States as of June 2020, by age group ÌÇÐÄÆÆ½â°æ, /statistics/1143089/support-for-company-combat-racism-usa-age-group/ (last visited July 25, 2026)
Share of adults more likely to support a company if it took action to combat racism in the United States as of June 2020, by age group [Graph], Morning Consult, July 13, 2020. [Online]. Available: /statistics/1143089/support-for-company-combat-racism-usa-age-group/