Respondents with at least one vehicle in household
Method of interview
Telephone interview
Supplementary notes
According to the source, overall brand perception is an index calculated as the total number of times that a particular make was mentioned as exemplar across seven categories, weighted by category importance, and divided by the total unaided awareness of the brand. The following categories were included: quality, safety, performance, value, design/style, fuel economy, technology/innovation. The scores for safety reflect the number of times that the particular make was mentioned as a leader for the particular, attribute.
Citation formats
Best car brands according to car owners: technology & innovation 2013
The statistic ranks the car brands that were perceived to lead the way in terms of technology and innovation, according to a survey of U.S. adults. The telephone survey was conducted between December 6 and **, 2013. BMW acquired an index score of **** percent. The technology and innovation factor was the least important component according to consumers in this survey. Many automotive brands in 2013 enhanced consumer-facing technologies.
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Consumers Union. (January 23, 2014). U.S. car owners' perception of the best car brands in terms of technology and innovation as of December 15, 2013 (index score) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/303737/us-car-owner-perception-of-best-car-brands-for-innovation/
Consumers Union. "U.S. car owners' perception of the best car brands in terms of technology and innovation as of December 15, 2013 (index score)." Chart. January 23, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/303737/us-car-owner-perception-of-best-car-brands-for-innovation/
Consumers Union. (2014). U.S. car owners' perception of the best car brands in terms of technology and innovation as of December 15, 2013 (index score). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/303737/us-car-owner-perception-of-best-car-brands-for-innovation/
Consumers Union. "U.S. Car Owners' Perception of The Best Car Brands in Terms of Technology and Innovation as of December 15, 2013 (Index Score)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jan 2014, /statistics/303737/us-car-owner-perception-of-best-car-brands-for-innovation/
Consumers Union, U.S. car owners' perception of the best car brands in terms of technology and innovation as of December 15, 2013 (index score) ÌÇÐÄÆƽâ°æ, /statistics/303737/us-car-owner-perception-of-best-car-brands-for-innovation/ (last visited July 30, 2026)
U.S. car owners' perception of the best car brands in terms of technology and innovation as of December 15, 2013 (index score) [Graph], Consumers Union, January 23, 2014. [Online]. Available: /statistics/303737/us-car-owner-perception-of-best-car-brands-for-innovation/
