The penetration rate was calculated by the number of active users who used a specific e-commerce service divided by the total number of active e-commerce users.
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E-commerce penetration rate among active senior users China in 2020, by platform
As of May 2020, the penetration rate of Mobile Taobao, a shopping app developed by Alibaba, among senior Chinese online shoppers reached **** percent. In the meantime, about *** percent of senior shoppers were active users of the second-hand trading platform Idle Fish.
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QuestMobile. (July 13, 2020). Penetration rate of online shopping apps among active users above 50 years old in China as of May 2020, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1132882/china-ecommerce-penetration-rate-among-active-senior-online-shoppers-by-platform/
QuestMobile. "Penetration rate of online shopping apps among active users above 50 years old in China as of May 2020, by platform." Chart. July 13, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1132882/china-ecommerce-penetration-rate-among-active-senior-online-shoppers-by-platform/
QuestMobile. (2020). Penetration rate of online shopping apps among active users above 50 years old in China as of May 2020, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1132882/china-ecommerce-penetration-rate-among-active-senior-online-shoppers-by-platform/
QuestMobile. "Penetration Rate of Online Shopping Apps among Active Users above 50 Years Old in China as of May 2020, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jul 2020, /statistics/1132882/china-ecommerce-penetration-rate-among-active-senior-online-shoppers-by-platform/
QuestMobile, Penetration rate of online shopping apps among active users above 50 years old in China as of May 2020, by platform ÌÇÐÄÆƽâ°æ, /statistics/1132882/china-ecommerce-penetration-rate-among-active-senior-online-shoppers-by-platform/ (last visited July 28, 2026)
Penetration rate of online shopping apps among active users above 50 years old in China as of May 2020, by platform [Graph], QuestMobile, July 13, 2020. [Online]. Available: /statistics/1132882/china-ecommerce-penetration-rate-among-active-senior-online-shoppers-by-platform/
