Generation-Z in this report refers to people born in 1995 or after.
The penetration rate was calculated by the number of active users who used a specific e-commerce service divided by the total number of active e-commerce users.
Citation formats
E-commerce penetration rate among active Gen Z users China in 2020, by platform
As of November 2020, nearly ** percent of the Gen Z online shoppers in China used Mobile Taobao, an e-commerce app operated by Alibaba. Meanwhile, the second-hand fashion retailing app Dewu became popular among young Chinese online shoppers, with a penetration rate of *** percent.
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QuestMobile. (January 12, 2021). Penetration rate of online shopping apps among Generation Z active users in China as of November 2020, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1199354/china-penetration-rate-of-ecommerce-apps-among-genz-internet-users/
QuestMobile. "Penetration rate of online shopping apps among Generation Z active users in China as of November 2020, by platform." Chart. January 12, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1199354/china-penetration-rate-of-ecommerce-apps-among-genz-internet-users/
QuestMobile. (2021). Penetration rate of online shopping apps among Generation Z active users in China as of November 2020, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1199354/china-penetration-rate-of-ecommerce-apps-among-genz-internet-users/
QuestMobile. "Penetration Rate of Online Shopping Apps among Generation Z Active Users in China as of November 2020, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jan 2021, /statistics/1199354/china-penetration-rate-of-ecommerce-apps-among-genz-internet-users/
QuestMobile, Penetration rate of online shopping apps among Generation Z active users in China as of November 2020, by platform ÌÇÐÄÆƽâ°æ, /statistics/1199354/china-penetration-rate-of-ecommerce-apps-among-genz-internet-users/ (last visited July 28, 2026)
Penetration rate of online shopping apps among Generation Z active users in China as of November 2020, by platform [Graph], QuestMobile, January 12, 2021. [Online]. Available: /statistics/1199354/china-penetration-rate-of-ecommerce-apps-among-genz-internet-users/
