As of March 2020, the leading cross-border e-commerce platform Xiaohongshu had around **** million monthly active users in China, a decrease from **** million in the same period in 2019. Around 77 percent of Xiaohongshu's users were female.
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iiMedia Research. (June 7, 2020). Number of monthly active users of main cross-border e-commerce platforms in China as of March 2020, by platform (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1169987/china-most-used-cross-border-e-commerce-platforms/
iiMedia Research. "Number of monthly active users of main cross-border e-commerce platforms in China as of March 2020, by platform (in 1,000s)." Chart. June 7, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1169987/china-most-used-cross-border-e-commerce-platforms/
iiMedia Research. (2020). Number of monthly active users of main cross-border e-commerce platforms in China as of March 2020, by platform (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1169987/china-most-used-cross-border-e-commerce-platforms/
iiMedia Research. "Number of Monthly Active Users of Main Cross-border E-commerce Platforms in China as of March 2020, by Platform (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2020, /statistics/1169987/china-most-used-cross-border-e-commerce-platforms/
iiMedia Research, Number of monthly active users of main cross-border e-commerce platforms in China as of March 2020, by platform (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1169987/china-most-used-cross-border-e-commerce-platforms/ (last visited July 16, 2026)
Number of monthly active users of main cross-border e-commerce platforms in China as of March 2020, by platform (in 1,000s) [Graph], iiMedia Research, June 7, 2020. [Online]. Available: /statistics/1169987/china-most-used-cross-border-e-commerce-platforms/
