In 2024, the penetration rate of fresh food e-commerce in China reached about **** percent, increasing by **** percent compared to the previous year. Fresh food is one of the rapidly developing e-commerce sectors in China. The gross merchandise volume (GMV) of China's fresh food e-commerce market has increased from merely ** billion to billion yuan in the past decade.
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100ec.cn. (April 21, 2025). Penetration rate of fresh food e-commerce in China from 2014 to 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1194968/china-online-penetration-rate-of-fresh-ecommerce/
100ec.cn. "Penetration rate of fresh food e-commerce in China from 2014 to 2024." Chart. April 21, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1194968/china-online-penetration-rate-of-fresh-ecommerce/
100ec.cn. (2025). Penetration rate of fresh food e-commerce in China from 2014 to 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1194968/china-online-penetration-rate-of-fresh-ecommerce/
100ec.cn. "Penetration Rate of Fresh Food E-commerce in China from 2014 to 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Apr 2025, /statistics/1194968/china-online-penetration-rate-of-fresh-ecommerce/
100ec.cn, Penetration rate of fresh food e-commerce in China from 2014 to 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1194968/china-online-penetration-rate-of-fresh-ecommerce/ (last visited July 30, 2026)
Penetration rate of fresh food e-commerce in China from 2014 to 2024 [Graph], 100ec.cn, April 21, 2025. [Online]. Available: /statistics/1194968/china-online-penetration-rate-of-fresh-ecommerce/