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Distribution of online sales on Cyber Wow in Peru in 2022, by channel

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Sources

Release date

April 2022

Region

Peru

Survey time period

April 18 to 22, 2022

Special properties

Estimates

Supplementary notes

Cyber Wow is an online shopping event celebrated in Peru several times throughout the year. Its goal is to promote e-commerce in the South American country. Multiple product categories brands participate in the event, organized by IAB Peru.

Citation formats

Share of online sales on Cyber Wow in Peru 2022, by channel

Published by
Yihan Ma,
May 16, 2022
In the first 2022 edition of Peru's online shopping event, Cyber Wow, was estimated to see approximately ** percent of sales coming from online marketplaces. Brand sites would follow, accounting for ** percent of e-commerce sales on those days, followed by apps with ** percent.
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