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As of September 2024, Taobao remained the most popular online shopping app among China's senior consumers, with approximately *** million monthly active users. Pinduoduo ranked second with about ****million active elderly monthly users.

China's seniors' online activities

China's elderly are becoming more internet savvy. This is largely due to increasing disposable incomes and the availability of digital devices. According to estimates, by 2025, half of the older Chinese adults will have access to the internet. The smartphone remains the preferred device among China's older netizens, with **** percent of them using it. In 2021, the elderly spent on average more than **** hours online. Instant messaging, e-commerce, and short-video streaming were the most favorite online activities among China's silver-haired mobile users.

Barriers and risks for China's senior internet users

Nevertheless, China's elderly still faces various barriers and risks when conducting online activities. On the one hand, many of them lack the technological knowledge to use a comprehensive app. On the other hand, the older generation often fell to be victims of fraudulent activities, such as phishing or malware. According to a survey in 2021, more than ** percent of middle-aged and senior respondents considered personal information leakage as their biggest concern. Also, *** of the respondents were afraid of bank card theft.