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Average cost per action (CPA) of e-commerce applications in Japan from 2020 to 2022 (in U.S. dollars)

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Sources

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Release date

August 2022

Region

Japan

Survey time period

2020 to 2022

Supplementary notes

1 U.S. dollar equals 144.74 Japanese yen or 1.02 euros as of October 2022.

Citation formats

E-commerce apps CPA in Japan 2020-2022

Published by
Yihan Ma,
Oct 13, 2022
In 2022, the average cost per action of e-commerce applications in Japan reached around *** U.S. dollars. The average cost to acquire engagement with mobile online shopping apps from potential customers declined continuously since 2020.
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