During the Singles' Day sales in China in 2024, approximately **** of the newly added Mobile Taobao users were born between 1970 and 1989. Comparatively, users born after 2000 only accounted for percent of Taobao's user increase.
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QuestMobile. (November 21, 2024). Age breakdown of newly-added users on Singles' Day in China as of November 2024, by e-commerce platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1363065/china-newly-added-consumers-on-singles-day-sales-by-ecommerce-platform-and-age/
QuestMobile. "Age breakdown of newly-added users on Singles' Day in China as of November 2024, by e-commerce platform." Chart. November 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1363065/china-newly-added-consumers-on-singles-day-sales-by-ecommerce-platform-and-age/
QuestMobile. (2024). Age breakdown of newly-added users on Singles' Day in China as of November 2024, by e-commerce platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1363065/china-newly-added-consumers-on-singles-day-sales-by-ecommerce-platform-and-age/
QuestMobile. "Age Breakdown of Newly-added Users on Singles' Day in China as of November 2024, by E-commerce Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2024, /statistics/1363065/china-newly-added-consumers-on-singles-day-sales-by-ecommerce-platform-and-age/
QuestMobile, Age breakdown of newly-added users on Singles' Day in China as of November 2024, by e-commerce platform ÌÇÐÄÆƽâ°æ, /statistics/1363065/china-newly-added-consumers-on-singles-day-sales-by-ecommerce-platform-and-age/ (last visited July 31, 2026)
Age breakdown of newly-added users on Singles' Day in China as of November 2024, by e-commerce platform [Graph], QuestMobile, November 21, 2024. [Online]. Available: /statistics/1363065/china-newly-added-consumers-on-singles-day-sales-by-ecommerce-platform-and-age/
