An online poll conducted in April 2020 aimed to measure the impact of the COVID-19 pandemic on the digital advertising market in Europe. When asked to predict advertising spend for the third quarter of 2020, a majority of both the buy and sell-sides of the digital marketing industry expected it to be better than quarter ***. Buy-side respondents were more optimistic, with ** percent claiming to think that spending would be a lot better in the next quarter, while around ** percent felt it was still too early to tell.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
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IAB Europe. (April 22, 2020). Expected impact of coronavirus on digital advertising spend in Europe in the third quarter of 2020, buy-side and sell-side [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1115895/coronavirus-impact-on-buy-side-and-sell-side-ad-spend-europe-q3/
IAB Europe. "Expected impact of coronavirus on digital advertising spend in Europe in the third quarter of 2020, buy-side and sell-side." Chart. April 22, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1115895/coronavirus-impact-on-buy-side-and-sell-side-ad-spend-europe-q3/
IAB Europe. (2020). Expected impact of coronavirus on digital advertising spend in Europe in the third quarter of 2020, buy-side and sell-side. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1115895/coronavirus-impact-on-buy-side-and-sell-side-ad-spend-europe-q3/
IAB Europe. "Expected Impact of Coronavirus on Digital Advertising Spend in Europe in The Third Quarter of 2020, Buy-side and Sell-side." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Apr 2020, /statistics/1115895/coronavirus-impact-on-buy-side-and-sell-side-ad-spend-europe-q3/
IAB Europe, Expected impact of coronavirus on digital advertising spend in Europe in the third quarter of 2020, buy-side and sell-side ÌÇÐÄÆƽâ°æ, /statistics/1115895/coronavirus-impact-on-buy-side-and-sell-side-ad-spend-europe-q3/ (last visited July 31, 2026)
Expected impact of coronavirus on digital advertising spend in Europe in the third quarter of 2020, buy-side and sell-side [Graph], IAB Europe, April 22, 2020. [Online]. Available: /statistics/1115895/coronavirus-impact-on-buy-side-and-sell-side-ad-spend-europe-q3/
