The latest forecasts from WARC and the predict a considerable drop in TV advertising expenditure in the United Kingdom (UK) in 2020, due to the impact of the coronavirus outbreak. Video-on-demand won't suffer as badly as television, but will still see a **** percent decrease in Q2.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
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WARC. (April 30, 2020). Coronavirus impact on TV advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1114259/coronavirus-impact-on-tv-ad-spend-in-the-uk/
WARC. "Coronavirus impact on TV advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021." Chart. April 30, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1114259/coronavirus-impact-on-tv-ad-spend-in-the-uk/
WARC. (2020). Coronavirus impact on TV advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1114259/coronavirus-impact-on-tv-ad-spend-in-the-uk/
WARC. "Coronavirus Impact on Tv Advertising Expenditure Growth in The United Kingdom (Uk), Forecast for 2020 by Quarter, and An Outlook for 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2020, /statistics/1114259/coronavirus-impact-on-tv-ad-spend-in-the-uk/
WARC, Coronavirus impact on TV advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 ÌÇÐÄÆƽâ°æ, /statistics/1114259/coronavirus-impact-on-tv-ad-spend-in-the-uk/ (last visited July 28, 2026)
Coronavirus impact on TV advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 [Graph], WARC, April 30, 2020. [Online]. Available: /statistics/1114259/coronavirus-impact-on-tv-ad-spend-in-the-uk/
