Members of the Data & Marketing Association community
Method of interview
Online survey
Supplementary notes
Question phrased by the source: "Q. You mentioned that Coronavirus will negatively impact your organization. Can you provide more detail on why you think this is the case?"
Citation formats
Cancellations and cashflow issues for marketers due to COVID-19 in the UK in 2020
The main concerns for marketers due to the coronavirus pandemic in the United Kingdom (UK) are cancellations and cut-backs, and cashflows. This is according to a survey carried out from March to September 2020. Almost ** percent were worried about the negative impact of the coronavirus on the economy/sector as of September 2020.
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DMA. (September 22, 2020). Cancellations and cashflow issues for marketers as a result of the coronavirus outbreak in the United Kingdom (UK) from March to September 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1116467/cancellations-and-cashflow-issues-for-marketers-due-to-covid-19-in-the-uk/
DMA. "Cancellations and cashflow issues for marketers as a result of the coronavirus outbreak in the United Kingdom (UK) from March to September 2020." Chart. September 22, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1116467/cancellations-and-cashflow-issues-for-marketers-due-to-covid-19-in-the-uk/
DMA. (2020). Cancellations and cashflow issues for marketers as a result of the coronavirus outbreak in the United Kingdom (UK) from March to September 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1116467/cancellations-and-cashflow-issues-for-marketers-due-to-covid-19-in-the-uk/
DMA. "Cancellations and Cashflow Issues for Marketers as a Result of The Coronavirus Outbreak in The United Kingdom (Uk) from March to September 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Sep 2020, /statistics/1116467/cancellations-and-cashflow-issues-for-marketers-due-to-covid-19-in-the-uk/
DMA, Cancellations and cashflow issues for marketers as a result of the coronavirus outbreak in the United Kingdom (UK) from March to September 2020 ÌÇÐÄÆƽâ°æ, /statistics/1116467/cancellations-and-cashflow-issues-for-marketers-due-to-covid-19-in-the-uk/ (last visited July 30, 2026)
Cancellations and cashflow issues for marketers as a result of the coronavirus outbreak in the United Kingdom (UK) from March to September 2020 [Graph], DMA, September 22, 2020. [Online]. Available: /statistics/1116467/cancellations-and-cashflow-issues-for-marketers-due-to-covid-19-in-the-uk/
