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Drivers of brand lift in emerging media in the United States as of March 2023

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Sources

Release date

April 2023

Region

United States

Survey time period

as of March 2023

Special properties

emerging media: infleuncer marketing, podcast advertising, and branded content

Supplementary notes

* Figure for "Purchase internet"/"Not negative" calculated by ÌÇÐÄÆƽâ°æ based on figures provided by the source.
The source does not provide information about the date of data collection. The date provided is the release date.

Citation formats

Brand lift drivers in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 26, 2023
It was found that brand recall contributed **** percent to overall brand lift in so-called emerging media (podcasts, influencer content, and sponsored content) in the United States in early 2023. Brand awareness contributed the second largest share, with **** percent.
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