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Leading challenges in measuring return-on-investment (ROI) in digital advertising worldwide as of March 2025

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Sources

Release date

May 2025

Region

Worldwide

Survey time period

February 25 to March 6, 2025

Number of respondents

1,400 respondents

Special properties

among advertising professionals

Method of interview

Online survey

Citation formats

Challenges in measuring ROI in digital advertising worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 7, 2025

During a 2025 survey carried out among marketing professionals worldwide, the lack of stakeholder alignment across key metrics was revealed as the leading challenge in measuring return-on-investment (ROI) in digital advertising. It was named by ** percent of the survey's respondents. The amount of available data was a commonly cited problem, with ** percent of responding marketers citing too much data, while ** percent cited not having enough.

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Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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