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Programmatic advertising market value in Italy from 2014 to 2019 (in million euros)

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Source

Release date

June 2020

Region

Italy

Survey time period

2014 to 2019

Supplementary notes

The source adds the following definition of programmatic advertising: "the buying and selling in real time through automated technology platforms, with or without auction assignment models".

Citation formats

Programmatic advertising market value in Italy 2014-2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 23, 2020
Between 2014 and 2019, programmatic advertising in Italy experienced a considerable growth. As of 2014, such system enabling to automate the online advertising process had a market value of *** million euros. Five years later, its market value peaked at *** million euros. In comparison with 2018, a ** percent increase was recorded.
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