* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Citation formats
Latin America: Rexona brand popularity 2019, by country
Brazil was the Latin American country in which the deodorant brand Rexona registered the highest popularity in 2019, with *** million Consumer Reach Points (CRP). Following by a wide margin was Argentina, where the personal care brand received ** million CRP. That same year, Rexona was the fourth most purchased health and beauty brand in Brazil.
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Kantar Worldpanel. (May 20, 2020). Popularity of the brand Rexona in Latin America in 2019, by country (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1071607/popularity-rexona-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Rexona in Latin America in 2019, by country (in million Consumer Reach Points)." Chart. May 20, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1071607/popularity-rexona-latin-america-consumer-reach-points/
Kantar Worldpanel. (2020). Popularity of the brand Rexona in Latin America in 2019, by country (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1071607/popularity-rexona-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Rexona in Latin America in 2019, by Country (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 May 2020, /statistics/1071607/popularity-rexona-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Rexona in Latin America in 2019, by country (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/1071607/popularity-rexona-latin-america-consumer-reach-points/ (last visited July 26, 2026)
Popularity of the brand Rexona in Latin America in 2019, by country (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: /statistics/1071607/popularity-rexona-latin-america-consumer-reach-points/
