*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology .
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Date of release is date of access.
Citation formats
Colombia: most popular health & beauty brands 2022, based on Consumer Reach Points
In 2022, Colgate was by far the most popular health and beauty brand in Colombia, with ** million Consumer Reach Points (CRPs). Nosotras ranked second that year, with ** million CRPs. Colgate was also the most popular health and beauty brand in all of Latin America that year.
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Kantar Worldpanel. (August 4, 2023). Leading health and beauty brands in Colombia in 2022 (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1068579/most-popular-health-beauty-brands-in-colombia-by-reach/
Kantar Worldpanel. "Leading health and beauty brands in Colombia in 2022 (in million Consumer Reach Points)." Chart. August 4, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1068579/most-popular-health-beauty-brands-in-colombia-by-reach/
Kantar Worldpanel. (2023). Leading health and beauty brands in Colombia in 2022 (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1068579/most-popular-health-beauty-brands-in-colombia-by-reach/
Kantar Worldpanel. "Leading Health and Beauty Brands in Colombia in 2022 (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Aug 2023, /statistics/1068579/most-popular-health-beauty-brands-in-colombia-by-reach/
Kantar Worldpanel, Leading health and beauty brands in Colombia in 2022 (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/1068579/most-popular-health-beauty-brands-in-colombia-by-reach/ (last visited August 05, 2026)
Leading health and beauty brands in Colombia in 2022 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, August 4, 2023. [Online]. Available: /statistics/1068579/most-popular-health-beauty-brands-in-colombia-by-reach/
