In 2024, Knorr was the leading FMCG brand among consumers in Southeast Asia, with the highest household penetration rate of about **** percent. Sunlight closely followed, with a household penetration rate of around **** percent.
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Kantar. (September 17, 2025). Leading fast-moving consumer goods (FMCG) brands in Southeast Asia in 2024, by household penetration rate [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1615862/sea-leading-fmcg-brands-by-household-penetration/
Kantar. "Leading fast-moving consumer goods (FMCG) brands in Southeast Asia in 2024, by household penetration rate." Chart. September 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1615862/sea-leading-fmcg-brands-by-household-penetration/
Kantar. (2025). Leading fast-moving consumer goods (FMCG) brands in Southeast Asia in 2024, by household penetration rate. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1615862/sea-leading-fmcg-brands-by-household-penetration/
Kantar. "Leading Fast-moving Consumer Goods (Fmcg) Brands in Southeast Asia in 2024, by Household Penetration Rate." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Sep 2025, /statistics/1615862/sea-leading-fmcg-brands-by-household-penetration/
Kantar, Leading fast-moving consumer goods (FMCG) brands in Southeast Asia in 2024, by household penetration rate ÌÇÐÄÆƽâ°æ, /statistics/1615862/sea-leading-fmcg-brands-by-household-penetration/ (last visited July 31, 2026)
Leading fast-moving consumer goods (FMCG) brands in Southeast Asia in 2024, by household penetration rate [Graph], Kantar, September 17, 2025. [Online]. Available: /statistics/1615862/sea-leading-fmcg-brands-by-household-penetration/
