Ranking of the leading three fast moving consumer goods brands in terms of consumer reach in Spain in 2014, by region
(in million Consumer Reach Points*)
Characteristic
Coca-Cola
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* 'Consumer Reach Points' measure a brand's importance in terms of the number of times brands are chosen by shoppers. This estimate is calculated by multiplying three numbers: penetration (how many surveyed households bought the brand), population (number of surveyed households in the country under study), and frequency (how often surveyed households bought the brand).
** 12,000 households.
The three brands displayed were the three FMCG brands that ranked the highest in Spain in 2014 in terms of Consumer Reach Points.
This statistic shows a ranking of the leading three FMCG brands in terms of consumer reach in Spain in 2014, by region (in million Consumer Reach Points*). Coca-Cola, the brand with the highest number of consumer reach points nationwide, had its highest numbers in Catalonia, Andalusia and the Community of Madrid.
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Kantar Worldpanel. (July 9, 2015). Ranking of the leading three fast moving consumer goods brands in terms of consumer reach in Spain in 2014, by region (in million Consumer Reach Points*) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/444930/leading-fmcg-brands-in-spain-by-region/
Kantar Worldpanel. "Ranking of the leading three fast moving consumer goods brands in terms of consumer reach in Spain in 2014, by region (in million Consumer Reach Points*)." Chart. July 9, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/444930/leading-fmcg-brands-in-spain-by-region/
Kantar Worldpanel. (2015). Ranking of the leading three fast moving consumer goods brands in terms of consumer reach in Spain in 2014, by region (in million Consumer Reach Points*). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/444930/leading-fmcg-brands-in-spain-by-region/
Kantar Worldpanel. "Ranking of The Leading Three Fast Moving Consumer Goods Brands in Terms of Consumer Reach in Spain in 2014, by Region (in Million Consumer Reach Points*)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jul 2015, /statistics/444930/leading-fmcg-brands-in-spain-by-region/
Kantar Worldpanel, Ranking of the leading three fast moving consumer goods brands in terms of consumer reach in Spain in 2014, by region (in million Consumer Reach Points*) ÌÇÐÄÆƽâ°æ, /statistics/444930/leading-fmcg-brands-in-spain-by-region/ (last visited July 31, 2026)
Ranking of the leading three fast moving consumer goods brands in terms of consumer reach in Spain in 2014, by region (in million Consumer Reach Points*) [Graph], Kantar Worldpanel, July 9, 2015. [Online]. Available: /statistics/444930/leading-fmcg-brands-in-spain-by-region/
