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Leading personal care brands among consumers in Taiwan in 2024, based on Consumer Reach Points (in millions)

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Source

Release date

July 2025

Region

Taiwan

Survey time period

2024

Special properties

across 949 brands

Supplementary notes

Consumer Reach Points is calculated by the number of population multiples penetration rates then multiples consumer choices.

Citation formats

Leading personal care brands in Taiwan 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 25, 2025

The sanitary product brand **** was the most chosen personal care brand in Taiwan in 2024, with ****million Consumer Reach Points. In the same year, recorded a CRP of *** million and ranked second among all personal care product brands in Taiwan.

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Statistics on " FMCG in Taiwan "

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Overview

5

Food and beverages

5

Non-food

5

Major retail channels

6

Consumer behaviors

4

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Topics

FMCG market in TaiwanGrocery shopping in ChinaCOVID-19: Impact on the FMCG market worldwideE-commerce in TaiwanFMCG market in Singapore
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