* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Citation formats
Latin America: Coca-cola brand popularity 2019, by country
The Latin American country where the brand Coca-Cola enjoyed the highest popularity in 2019 was Mexico, with **** billion Consumer Reach Points (CRP). Brazil ranked second in Coca-Cola brand popularity, with *** million CRP. Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.
In 2019, the revenue generated by the Mexican company Coca-Cola FEMSA amounted to million Mexican pesos.
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Kantar Worldpanel. (May 20, 2020). Popularity of the brand Coca-Cola in Latin America in 2019, by country (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1071199/popularity-coca-cola-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Coca-Cola in Latin America in 2019, by country (in million Consumer Reach Points)." Chart. May 20, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1071199/popularity-coca-cola-latin-america-consumer-reach-points/
Kantar Worldpanel. (2020). Popularity of the brand Coca-Cola in Latin America in 2019, by country (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1071199/popularity-coca-cola-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Coca-cola in Latin America in 2019, by Country (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 May 2020, /statistics/1071199/popularity-coca-cola-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Coca-Cola in Latin America in 2019, by country (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/1071199/popularity-coca-cola-latin-america-consumer-reach-points/ (last visited July 25, 2026)
Popularity of the brand Coca-Cola in Latin America in 2019, by country (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: /statistics/1071199/popularity-coca-cola-latin-america-consumer-reach-points/
