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Share of market value held by private labels in Germany in 2024, by product category

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Source

Release date

May 2025

Region

Germany

Survey time period

2024

Supplementary notes

* German term basically translates as "household packaging" and includes any products that qualify.

Citation formats

Market value share held by private labels in Germany 2024, by product category

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 17, 2026

In 2024, private label baked goods made up **** percent of the grocery retail market in Germany. Among all product groups that are represented here, household packaging had the highest share of private labels at **** percent. Among food products, self-service sausage products were the front-runners in terms of private labels, with a share of **Ìý±è±ð°ù³¦±ð²Ô³Ù. Overall, the share of private labels in food products was ****Ìý±è±ð°ù³¦±ð²Ô³Ù.

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Italy

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Germany

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Poland & Romania

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Private label in EuropePrivate label market in the U.S.Private label food market in the U.S.Private label market in CanadaPrivate labels in India
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