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Leading advertisers among beauty and hygiene brands in Brazil in 2023, by estimated digital ad spend share

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Source

Release date

March 2024

Region

Brazil

Survey time period

2023

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

Supplementary notes

The date of release is the date of access.

Citation formats

Top beauty and hygiene brands in Brazil 2023, by digital ad spend share

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 21, 2024
In 2023, O Boticário was Brazil's largest digital advertiser in the beauty and hygiene industry, accounting for **** percent of the sector's digital ad spend. Natura and Nivea rounded up the top three with shares of about *** and *** percent, respectively. According to data collected by another source from ad agencies across the South American country, online channels' share in Brazil's ad spend reached **** percent in 2023.
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Statistics on " Beauty and personal care market in Brazil "

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Other statistics that may interest you Beauty and personal care market in Brazil

Latin American overview

4

Brazilian overview

8

International trade

5

Segments

5

Leading companies

7

Leading brands

6

Consumer behavior

4

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Topics

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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