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Popularity of South Korean beauty products in Brazil from 2018 to 2025

© ÌÇÐÄÆƽâ°æ 2026
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Sources

Release date

May 2026

Region

Brazil, South Korea

Survey time period

2018 to 2025

Number of respondents

1,100 respondents in 2025

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think is Korean beauty in your country at the moment?"

Citation formats

Korean beauty popularity in Brazil 2018-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 8, 2026

According to a survey conducted in 2025 among consumers in Brazil who experienced South Korean cultural content, about **** percent of respondents stated that Korean beauty was popular in their country. This was same compared to the previous year. K-beauty was among the cultural content that was the most popular in other countries.

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