Key insights
- Sales of the beauty and personal care market in Brazil
- bn BRL

Detailed statistics
Brazil: cosmetic and personal hygiene product sales 2019-2024
- Growth of the cosmetics and personal care industry in Brazil
- %

Detailed statistics
Brazil: beauty and hygiene industry's real growth 2013-2022
- Number of direct jobs in the beauty and personal care industry in Brazil
- k

Detailed statistics
Brazil: direct employment in the beauty and personal care industry 2012-2025
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·¡»å¾±³Ù´Ç°ù’s Picks
Current statistics on this topic
Recommended statistics
Global market overview
8
- Revenue of the cosmetics industry worldwide 2018-2031
- Revenue growth of cosmetics worldwide 2019-2031
- Growth rate of the global cosmetics market 2000-2025
- Revenue of the cosmetics market worldwide 2024, by segment
- Breakdown of the cosmetic market worldwide 2025, by geographic zone
- Breakdown of the cosmetic market worldwide 2011-2025, by product category
- Latin America & Caribbean: market share of cosmetics direct sales 2014-2023
- Latin America: most chosen health & beauty brands 2024, based on Consumer Reach Point
Global market overview
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Revenue of the cosmetics industry worldwide 2018-2031

Revenue of the cosmetics industry worldwide 2018-2031
Revenue of the cosmetics industry worldwide from 2018 to 2031 (in billion U.S. dollars)
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Revenue growth of cosmetics worldwide 2019-2031

Revenue growth of cosmetics worldwide 2019-2031
Revenue growth of cosmetics worldwide from 2019 to 2031
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Growth rate of the global cosmetics market 2000-2025

Growth rate of the global cosmetics market 2000-2025
Annual growth of the global cosmetics market from 2000 to 2025
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Revenue of the cosmetics market worldwide 2024, by segment

Revenue of the cosmetics market worldwide 2024, by segment
Revenue of the cosmetics market worldwide in 2024, by segment (in billion U.S. dollars)
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Breakdown of the cosmetic market worldwide 2025, by geographic zone

Breakdown of the cosmetic market worldwide 2025, by geographic zone
Breakdown of the cosmetic market worldwide in 2025, by geographic zone
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Breakdown of the cosmetic market worldwide 2011-2025, by product category

Breakdown of the cosmetic market worldwide 2011-2025, by product category
Breakdown of the cosmetic market worldwide from 2011 to 2025, by product category
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Latin America & Caribbean: market share of cosmetics direct sales 2014-2023

Latin America & Caribbean: market share of cosmetics direct sales 2014-2023
Cosmetics and personal care as percentage of total direct sales in Latin America and the Caribbean from 2014 to 2023
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Latin America: most chosen health & beauty brands 2024, based on Consumer Reach Point

Latin America: most chosen health & beauty brands 2024, based on Consumer Reach Point
Leading health and beauty brands in Latin America in 2024 (in million Consumer Reach Points)
Brazilian market overview
6
- Revenue of the beauty & personal care market in Brazil 2018-2030, by segment
- Brazil: revenue of the cosmetics and personal hygiene franchise sector 2020-2023
- Brazil: beauty and hygiene industry's real growth 2013-2022
- Brazil: share of cosmetics & personal care direct sales 2020-2023
- Brazil: cosmetic and personal hygiene product sales 2019-2024
- Brazil: growth rate of personal care products sales 2022, by category
Brazilian market overview
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Revenue of the beauty & personal care market in Brazil 2018-2030, by segment

Revenue of the beauty & personal care market in Brazil 2018-2030, by segment
Revenue of the beauty & personal care market in Brazil from 2018 to 2030, by segment (in billion U.S. dollars)
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Brazil: revenue of the cosmetics and personal hygiene franchise sector 2020-2023

Brazil: revenue of the cosmetics and personal hygiene franchise sector 2020-2023
Revenue of the beauty and personal care franchising sector in Brazil from 2020 to 2023 (in billion Brazilian reals)
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Brazil: beauty and hygiene industry's real growth 2013-2022

Brazil: beauty and hygiene industry's real growth 2013-2022
Real growth of cosmetics and personal care industry in Brazil from 2013 to 2022
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Brazil: share of cosmetics & personal care direct sales 2020-2023

Brazil: share of cosmetics & personal care direct sales 2020-2023
Cosmetics and personal care as percentage of total direct retail sales in Brazil from 2020 to 2023
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Brazil: cosmetic and personal hygiene product sales 2019-2024

Brazil: cosmetic and personal hygiene product sales 2019-2024
Sales of the beauty and personal care market in Brazil from 2019 to 2024 (in billion Brazilian reals)
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Brazil: growth rate of personal care products sales 2022, by category

Brazil: growth rate of personal care products sales 2022, by category
Change in ex-factory sales of selected beauty and hygiene products in Brazil in 2022
Key company figures
10
- Natura &Co: market capitalization 2020-2024
- Revenue Natura &Co 2010-2024
- Natura &Co: net revenue growth rate 2010-2023
- Natura &Co: net revenue 2023, by region
- Natura &Co: gross revenue by sales channel in 2023
- Natura &Co: consolidated EBITDA 2010-2023
- Net income Natura &Co 2011-2023
- Natura &Co: headcount 2014-2023
- Natura &Co: headcount distribution by gender 2023
- Number of Natura &Co consultants 2023, by country
Key company figures
-
Natura &Co: market capitalization 2020-2024

Natura &Co: market capitalization 2020-2024
Market capitalization of Natura &Co Holding S.A. from January 2020 to March 2024 (in billion U.S. dollars)
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Revenue Natura &Co 2010-2024

Revenue Natura &Co 2010-2024
Revenue of Natura &Co Holding S.A. from 2010 to 2024 (in billion Brazilian reals)
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Natura &Co: net revenue growth rate 2010-2023

Natura &Co: net revenue growth rate 2010-2023
YoY change of the net revenue generated by Natura &Co Holding S.A. from 2010 to 2023
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Natura &Co: net revenue 2023, by region

Natura &Co: net revenue 2023, by region
Net revenue generated by Natura &Co Holding S.A. in 2023, by geographic region (in million Brazilian reals)
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Natura &Co: gross revenue by sales channel in 2023

Natura &Co: gross revenue by sales channel in 2023
Gross revenue generated by Natura &Co Holding S.A. in 2023, by sales channel (in billion Brazilian reals)
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Natura &Co: consolidated EBITDA 2010-2023

Natura &Co: consolidated EBITDA 2010-2023
EBITDA generated by Natura &Co Holding S.A. from 2010 to 2023 (in billion Brazilian reals)
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Net income Natura &Co 2011-2023

Net income Natura &Co 2011-2023
Net income of Natura &Co Holding S.A. from 2011 to 2023 (in million Brazilian reals)
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Natura &Co: headcount 2014-2023

Natura &Co: headcount 2014-2023
Number of employees of Natura &Co Holding S.A. from 2014 to 2023 (in 1,000s)
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Natura &Co: headcount distribution by gender 2023

Natura &Co: headcount distribution by gender 2023
Distribution of employees of Natura &Co Holding S.A. in 2023, by gender
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Number of Natura &Co consultants 2023, by country

Number of Natura &Co consultants 2023, by country
Number of Natura &Co direct sales representatives in 2023, by country (in 1,000s)
Brands
14
- Natura &Co: share of revenue by brand 2023
- Natura &Co: EBITDA by brand 2023
- Natura &Co Latin America: net revenue by country 2023
- Natura &Co Latin America: net revenue in Brazil 2019-2023
- Natura brand profile in Brazil 2023
- Natura Cosméticos brand value 2015-2024
- Latin America: Net Promoter Score of cosmetics brand Natura 2023, by country
- Avon brand profile in the United States 2023
- Avon International: quarterly net revenue 2020-2023
- Avon International: EBITDA from 2019-2023
- The Body Shop: quarterly net revenue 2022-2023
- The Body Shop: EBITDA from 2019-2023
- Aesop: quarterly net revenue 2020-2023
- Aesop: EBITDA from 2013-2023
Brands
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Natura &Co: share of revenue by brand 2023

Natura &Co: share of revenue by brand 2023
Distribution of the net revenue generated by Natura &Co Holding S.A. in 2023, by brand
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Natura &Co: EBITDA by brand 2023

Natura &Co: EBITDA by brand 2023
EBITDA generated by Natura &Co Holding S.A. in 2023, by brand (in billion Brazilian reals)
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Natura &Co Latin America: net revenue by country 2023

Natura &Co Latin America: net revenue by country 2023
Net revenue generated by Natura &Co Latin America in 2023, by country (in billion Brazilian reals)
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Natura &Co Latin America: net revenue in Brazil 2019-2023

Natura &Co Latin America: net revenue in Brazil 2019-2023
Net revenue generated by Natura &Co Latin America in Brazil from 2019 to 2023 (in million Brazilian reals)
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Natura brand profile in Brazil 2023

Natura brand profile in Brazil 2023
Natura brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in Brazil in 2023
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Natura Cosméticos brand value 2015-2024

Natura Cosméticos brand value 2015-2024
Brand value of Natura from 2015 to 2024 (in billion Brazilian reals)
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Latin America: Net Promoter Score of cosmetics brand Natura 2023, by country

Latin America: Net Promoter Score of cosmetics brand Natura 2023, by country
Net Promoter Score (NPS) of Brazilian cosmetics brand Natura in Latin America in 2023, by country
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Avon brand profile in the United States 2023

Avon brand profile in the United States 2023
Avon brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the United States in 2023
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Avon International: quarterly net revenue 2020-2023

Avon International: quarterly net revenue 2020-2023
Quarterly net revenue of Avon International from 1st quarter 2020 to 4th quarter 2023 (in million Brazilian reals)
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Avon International: EBITDA from 2019-2023

Avon International: EBITDA from 2019-2023
EBITDA of Avon International from 2019 to 2023 (in million Brazilian reals)
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The Body Shop: quarterly net revenue 2022-2023

The Body Shop: quarterly net revenue 2022-2023
Quarterly net revenue of The Body Shop from the first quarter of 2022 to the second quarter of 2023 (in million Brazilian reals)
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The Body Shop: EBITDA from 2019-2023

The Body Shop: EBITDA from 2019-2023
EBITDA of The Body Shop from 2019 to 2023 (in million Brazilian reals)
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Aesop: quarterly net revenue 2020-2023

Aesop: quarterly net revenue 2020-2023
Quarterly net revenue of Aesop from 1st quarter 2020 to 2nd quarter 2023 (in million Brazilian reals)
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Aesop: EBITDA from 2013-2023

Aesop: EBITDA from 2013-2023
EBITDA of Aesop from 2013 to 2023 (in million Brazilian reals)
Competitors
12
- Brazil: top cosmetics & personal care companies 2025, by reputation index score
- Grupo Boticário: revenue 2015-2024
- Grupo Boticário: net income 2015-2024
- Grupo Boticário's marketing spending 2016-2023
- Boticário brand profile in Brazil in 2025
- Jequiti brand profile in Brazil 2023
- Global net sales of L'Occitane 2016-2025
- Global net sales share of L'Occitane by brand 2025
- L'Oréal revenue 2009-2025
- Consolidated sales of L'Oréal's global cosmetic branch 2019-2025, by geographic zone
- Unilever revenue 2007-2025
- Unilever: revenue 2011-2025, by region
Competitors
-
Brazil: top cosmetics & personal care companies 2025, by reputation index score

Brazil: top cosmetics & personal care companies 2025, by reputation index score
Most reputable companies in the beauty and personal care sector in Brazil in 2025, based on corporate reputation index
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Grupo Boticário: revenue 2015-2024

Grupo Boticário: revenue 2015-2024
Revenue generated by Cálamo Distribuidora de Produtos de Beleza S.A. (Grupo Boticário) from 2015 to 2024 (in billion Brazilian reals)
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Grupo Boticário: net income 2015-2024

Grupo Boticário: net income 2015-2024
Net income generated by Cálamo Distribuidora de Produtos de Beleza (Grupo Boticário) from 2015 to 2024 (in million Brazilian reals)
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Grupo Boticário's marketing spending 2016-2023

Grupo Boticário's marketing spending 2016-2023
Marketing spending of Cálamo Distribuidora de Produtos de Beleza S.A. (Grupo Boticário) from 2016 to 2023 (in million Brazilian reals)
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Boticário brand profile in Brazil in 2025

Boticário brand profile in Brazil in 2025
Boticário brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in Brazil in 2025
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Jequiti brand profile in Brazil 2023

Jequiti brand profile in Brazil 2023
Jequiti brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in Brazil in 2023
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Global net sales of L'Occitane 2016-2025

Global net sales of L'Occitane 2016-2025
Net sales of L'Occitane en Provence worldwide from 2016 to 2025 (in million euros)
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Global net sales share of L'Occitane by brand 2025

Global net sales share of L'Occitane by brand 2025
Share of net sales of L'Occitane en Provence worldwide in 2025, by brand (in million euros)
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L'Oréal revenue 2009-2025

L'Oréal revenue 2009-2025
Revenue of L'Oréal from 2009 to 2025 (in million euros)
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Consolidated sales of L'Oréal's global cosmetic branch 2019-2025, by geographic zone

Consolidated sales of L'Oréal's global cosmetic branch 2019-2025, by geographic zone
Consolidated sales of L'Oréal cosmetic branch worldwide from 2019 to 2025, by geographic zone (in million euros)
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Unilever revenue 2007-2025

Unilever revenue 2007-2025
Revenue of Unilever from 2007 to 2025 (in million euros)
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Unilever: revenue 2011-2025, by region

Unilever: revenue 2011-2025, by region
Revenue of Unilever Group from 2011 to 2025, by region (in million euros)
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