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Leading beauty and personal care retailers in Brazil in 2023, by first-party sales value (in billion Brazilian reals)

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Source

Release date

October 2024

Region

Brazil

Survey time period

2023

Special properties

first-party (1P) sales only*

Supplementary notes

*It excludes retailers who did not disclose their first-party online sales value.
Numbers have been rounded.

Citation formats

Brazil: top beauty & personal care retailers based on first-party sales value 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 24, 2025

In 2023, the beauty and personal care retailer with the highest sales value in Brazil was Grupo Boticário, with over ***billion Brazilian reals. The group includes brands such as O Boticário, Eudora, BeautyBox, and Quem Disse, Berenice. The beauty and personal care retailer with the second-highest sales value in 2023 was Natura&Co, with over ***billion reals. Natura &Co is a Brazilian cosmetics group that includes the brands Natura Cosméticos and Avon Products, as well as previously Aesop and The Body Shop.

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